The recovery of Borgo di Rustano was, and is, an opportunity for Francesco Lebboroni, an environmental engineer, to experiment with his eco-sustainable approach, designing and implementing good practices aimed at minimizing the impact of production and activities in the cellar on the territory and on the surrounding environment.
Perched on the hills of Rustano, at the foot of Mount Primo, the new Cellar of the Piano di Rustano farm crowns an entrepreneurial journey which, starting from the enhancement of the “ancient” vineyards of the Lebboroni family, has focused on respect for nature and its cycles to give authenticity and recognition to a product – Verdicchio di Matelica – typical of this area, where once there was the sea. A wine produced in the hills but which is affected by the influence of the sea, considering that, in prehistoric times, the sea reached up here, which is why it has a particular sapidity that makes it unique and recognizable.
Verdicchio di Matelica has always been cultivated in the Esino valley, in the Macerata hills near Matelica and as far as the municipality of Fabriano, in the province of Ancona. The continental climate of the Verdicchio di Matelica Riserva D.O.C.G. and the quantity of mineral salts present in the soil make its terroir unique.